Hello, SMS drop waitlist and secure cart.
Leverage your virality, and use hype to grow your cookbook drop.
Reward early adopters and fans that help build your hype.
Own your fan data.
Collect new data to help you offer more products, and open new doors.
And of course, guarantee when fans and visitors checkout, so that your audience doesn't outcry because scalpers raided your drop (and yes, these things happen #ps5 #xbox #chipshortage).